What is it that takes somebody from being a prospect to being a customer?
Your aim is to make money, online / offline, it doesn't matter, you want to make money and enjoy a better quality of life that the money can fund. But all too often people in business are busy focussing on what they can offer rather than what your potential customer wants.
Time and again we come across the mindset of "I've got a great idea, I'll create this product and the customers will come"....only they don't...so what is it that gets people to buy?
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